How the beauty table works
A beauty table is a dedicated display, separate from the everyday shelves, where a brand shows a small selection for a limited run. Stock is finite and the table moves on, which is why regulars check it every visit.
Why prestige brands launch there
A warehouse club puts a brand in front of shoppers who buy for the household and think in months rather than weeks. For a brand entering U.S. retail, it is a direct introduction to exactly that shopper.
That is the route re:nk is taking. The Korean prestige skincare brand has sold online in the U.S. until now, and on October 7 its Cellestial Collagen Cream arrives at select Costco warehouse beauty tables.
What to check on a jar
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The full product name, so you can look it up later
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The size, which tells you how long it lasts in a twice-daily routine
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What the formula is built to do, firmness, hydration or both
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Where the results come from, and the conditions behind them
What re:nk is bringing
Cellestial Collagen Cream is a premium moisturizer from re:nk, developed around the brand’s skin-density approach and formulated with more than 50% Collagen Water. It is made for skin that has lost density, and the brand frames it as healthy aging care aimed at skin density over time.
In a clinical study using the Cellestial Collagen Treatment, Serum and Cream together, inner skin density increased by 25.16% and radiance density rose 26.37% after one week of use, with a 26.09% improvement in the skin aging index after four weeks.
Human clinical study by P&K Skin Clinical Research Center Co., Ltd., Jan 16 to Feb 14, 2025, on 22 women aged 40 to 59 using the re:nk Cellestial Collagen Treatment, Serum and Cream together. Individual results may vary.
If you plan to look for it
Beauty table runs are limited, so check early in the month. Full product details are at re-nk.us/cellestial.
